MARKETING MATRIX

A strategic tool designed to help you analyse your competitive landscape and define where your brand should sit in the market.

This matrix works in three parts: competitor research, matrix creation, and brand positioning. You’ll research at least five competitors, input key product pricing, generate your marketing matrix, and use the results to identify gaps, opportunities, and your ideal market position. This resource includes reference examples, guided steps, and Loom walkthroughs to help you build a clear, data-backed brand strategy.

*This resource is also available in a bundle with the Comp Shop Exercise for a complete market-analysis toolkit.*

© Stacked Studio. All rights reserved. This template/resource is intended for individual use by the original purchaser only. It may not be copied, reproduced, resold, repurposed, or distributed for commercial use, client work, or educational purposes without express written consent from Stacked Studio. By purchasing or downloading this file, you agree to these terms and conditions.