COMP SHOP EXERCISE
A structured tool that guides you through analysing your competitors’ products, pricing, quality, materials, fit, and positioning. This exercise helps you understand where your brand sits in the market, identify gaps and opportunities, and make informed decisions around design, pricing, and product development.
Perfect for founders who want clarity on how to stand out and build a commercially relevant range.
*This resource is also available as part of our bundle with the Marketing Matrix, designed to give you a complete view of both your product and your positioning.*
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